Scheduling. It's probably the most boring part of being a blogger (in my opinion), but it has to be done. If you’re not scheduling blog promotions, I can guarantee your blog isn’t getting the exposure it needs and deserves. Please, don’t do what I did and waste time daily writing out promos whenever you feel is right. Promo scheduling is a big and important part of blogging, so here’s my beginner’s guide to the basics.
Twitter is your absolute go-to for blog engagement. The community is so supportive and there are loads of pages that retweet other bloggers. For Twitter, I use a nifty little app called Hootsuite. You can get it on iOS or desktop and it has changed the game for me.
As I upload every Sunday morning, I spend about 10/15 minutes afterwards scheduling tweets for the week ahead. I usually share a reminder about my new post on a Monday and then throughout the week alternate between promoting a new post and an older post that I’d like some love on or think is relevant – don’t disregard old posts ever!
I think it’s much nicer to see a switch-up between older and newer posts and I often break up my scheduled blogs with some Instagram/Pinterest promotion, too.
Another amazing thing with Hootsuite is that you can schedule tweets for the next ‘best’ time. The ‘autoschedule’ option (not available on desktop) means that your scheduled tweet will go out at the next best time for exposure based on your analytics. I can’t say I use this very much, but I do if I’m wanting some fast responses or exposure.
I was at my wits end with Instagram until I read Instastyle by Tezza, and I suddenly went from wanting to delete the app to having a nice posting schedule. There is a section in her book that chats about scheduling posts and being able to see your feed in advance, which is my absolute dream because I hate not knowing what my Insta will look like.
So, I introduce to you Planoly– also known as my lifesaver. I’ve got the free version of the app and with that I can schedule 30 posts a month but also preview my feed in advance. Before a post is scheduled, you can move it around between other drafts to see which combo looks best on your feed. I really wish I knew about it when I was in New York!
I bloody love Pinterest. It really gets my creative juices flowing and is such a good way to find content. To schedule pins, I use a site/app called Tailwind. It’s free for the first 100 pins (I think) and then it’s £12 a month.
With Tailwind, you can upload your own pins (be that blog graphics or Insta posts) straight to the site and pin them through there or you can schedule pins through Pinterest and the Tailwind plugin. The site will then pin your post whenever it will get the most exposure (which is obviously great).
Another fab thing about Tailwind is its newest little feature called SmartLoop. To put it simply, if you add a pin to a SmartLoop board (so, I have one for my blog) the board will be continuously pinned and those posts will be shown on rotation over a certain period of time. That really helps with consistently getting exposure for your posts and makes it easier than just pinning them every so often!
In my opinion, Talwind is absolutely worth the money and I’d rather sacrifice a night out and spend the money on my subscription, to be honest. It really makes Pinterest easier and has made my monthly viewers go from less than 1,000 to hundreds of thousands.
I mentioned in my ‘how to promote’ post that I’m really rubbish with Facebook and I definitely need to get myself into gear with it. Luckily, the site has its own scheduling option and you don’t need any extra apps to help. If you have a page for your blog, simply write a post and then choose when you want to schedule it for…that’s literally it! So easy!
Well, there are a few tips on how to schedule posts and promotions. I should probably take my own advice when it comes to Facebook, but I swear by Hootsuite, Planoly and Tailwind. I really dread to think what my stats would look like without them. Just taking 15/20 minutes out of your week to sort scheduling will really make this whole blogging thing much easier for you.