Am I obsessed with labels?

  Please don't take this post personally, it is simply an observation I've made - and please note, I am speaking for myself in this post and use 'we' very lightly. This may also seem like a bit of waffle, because I really am just typing my thoughts.

  With the rise of social media and seeing celebrities such as the Kardashians always having the next best thing, I think we've become a lot more aware of what we have in comparison to others​ - be it our lifestyle or our actual belongings. Unfortunately, not everyone can afford certain luxuries and I know many people save for a long time before treating themselves to a sought after item. My question is; why? Why do we care so much about owning products purely because of their label? I know I'm very guilty of it.

  Of course, there isn't a problem with spending your own money on whatever you want ("Don't tell me how to wear my money" is my new favourite quote thanks to Alissa Ashley) but I've definitely noticed that I would rather buy something with a label. I'm always a big lover of Primark and high street shops, but when it comes to makeup and now, unfortunately, bags and, on occasions, clothes, I've become somewhat of a high-end snob. ​It's not healthy for me nor my bank balance. 

  I recently visited New York, and couldn't wait to show off the two new designer bags I'd bought while I was there, yet I failed to tell my followers and Snapchat friends that I'd bought both of the bags half price. The same with my purse and card holder, both designer - one was a gift and the other I bought for a bargain on Depop. Why do I want to show off my labelled items when I know that I haven't paid the full price for them? Does that make me a fraud?

  When it comes to makeup and skincare, I have my priorities completely backwards. My skincare routine is good, but almost all of my products are from Superdrug's own range while my makeup collection is virtually all high-end. I'm really trying to spend less on expensive makeup because I know that some drugstore products can do the same job for a fraction of the price, but why did I spend so much money in the first place?

  The only possible explanation to this behaviour (for me) is rewarding myself and validation. I love when someone compliments something about me and I can tell them that it's something high end - but at the same time, how great is it to go "thanks, it was only from Primark!"? Don't be deceived by the title, I know I'm not actually 'obsessed' with labels (there will be a new post next week: "am I a clickbait fraud?!"), but I'm definitely more aware of them than I've ever been.

​I know when I've worked hard and when I deserve to reward myself and I have always been pretty good at saving money, so why can't I treat myself to something nice every once in a while?​ ​With that said, I'm definitely trying to go 'cheaper' with my makeup because do I really need to spend £25 on a concealer when the Revolution one is just as good?

  If you made it this far, thank you for reading my babble and I hope it made sense to you. Please don't think that I'm criticising anyone for what they spend their money on because it is our money to do what we want with, I have just recently noticed that I've become much more interested in labelled products and I'm curious as to why.

​As always, thank you for taking the time out of your day to read this post. I'd love to know your opinion on this, do you like treating yourself to labelled products or are you not bothered? Drop me a comment with what you think!

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